Moonraker Group
Social Media Marketing Case Study
Moonraker Group are a leading distributor of amateur radios, predominantly selling into the consumer markets, with a head office based on Milton Keynes and distribution globally.
Services Delivered:
- Social Media Marketing
- Content Creation & Videography
- Marketing Campaigns
- Performance Analytics
Our work
Moonraker Group have partnered with New Gen Media to strengthen their digital presence and showcase their extensive range of radio communications equipment and accessories to a highly engaged specialist audience across the UK and Europe.
Working within a technical and enthusiast-led market, our approach focuses on turning Moonraker’s extensive product offering into engaging, accessible digital content. Through ongoing social media management, content creation and videography, we showcase everything from HAM radio equipment and antennas to new products, demonstrations and behind-the-scenes content from the Moonraker team.
Alongside organic content, we develop and deliver targeted marketing campaigns around key products, promotions and opportunities, helping Moonraker reach both existing enthusiasts and new audiences across its digital channels.
Our work is supported by ongoing performance analytics and reporting, allowing us to understand which products, topics and content resonate most strongly with Moonraker’s audience and continually refine the marketing strategy.
By combining specialist product content, social media, videography, targeted campaigns and data-led insight, we continue to help Moonraker Group build awareness, engage its community and strengthen its position within the radio communications market.
7,350,000
Media Views on Facebook in a single Quarterly period
62,000+
Followers on Facebook, leading to further community engagement
28,000
Reach of nearly 28,000 accounts on Instagram within a Quarter
220,000+
Over 220,000 post engagements in a singular Quarter across Facebook